JESSICA IVETICH
18 COFFEES
ROLE: Consulting Account Director (previously Content and Community Director)
CLIENTS: 18 Coffees, Crowe Global, Cook County Assessor's Office, Obama Foundation, Olami, Robert Wood Johnson Foundation, Secure Illinois Retirements, She Should Run, Social Innovation Summit, Vote.org
After serving as a Content and Community Director with the dual responsibility of driving brand marketing strategies and maintaining an engaged community, I transitioned to a client-facing Account Director position responsible for leading key engagements with impact-driven organizations.
KEY CONSULTING ACCOUNT DIRECTOR CONTRIBUTIONS
KEY CONTENT & COMMUNITY DIRECTOR CONTRIBUTIONS
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Owned brand strategy, positioning, and editorial POV across all channels, improving firm’s processes and procedures and growing its professional network 100% in one year.
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Maximized advertising budget and supported pitch process to secure six-figure new business accounts.
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Led a 200% increase in content production in 3 months resulting in brand awareness and lead conversion.
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Executed 50+ digital and experiential events for local social impact leaders that facilitated relationships with national organizations like Giving Tuesday, Obama Foundation, and She Should Run.
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Increased business leads by 155% YoY through integrated marketing communications like newsletters, pitches, website development, white papers, case studies, social media, and other thought leadership.
Marketing and Communications
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Spearheaded client service for 6 priority accounts, executing fully integrated marketing and communications deliverables for organizations across government, non-profits, and professional services.
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Generated 4M+ video views across Instagram and TikTok by executing a 1-year, end-to-end influencer campaign.
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Developed and executed a digital marketing strategy for an event-based client, resulting in a 500% YoY increase in social media impressions across Instagram, TikTok, Twitter, and LinkedIn
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Expanded book of business with 2 scope extensions and secured a 5/5 NPS from 3 key client contacts.
Change Management
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Facilitated a week-long executive leadership training with 50+ global managers, securing a satisfaction score of 4.8 out of 5.
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Conducted 10+ discovery interviews with global leaders, informing a multi-year tech implementation strategy designed to minimize risk at a Top 10 accounting firm.
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Lead project manager for 45 work streams on behalf of a local government agency.
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Developed a comprehensive adaptability assessment to determine how a 200+ employee organization handles change.
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Led multi-scope account management for a 40K-member global organization, ensuring timely deliverable production and fostering relationships worldwide.
