JESSICA IVETICH
Vote.org
ROLE: Social Media Manager
PARTNERSHIPS: Barack Obama, CAA, Eileen Fisher, Endeavor, NAACP, NBPA, NYCFC, Rihanna, Taylor Swift, WhatsApp, When We All Vote, WikiHow
After working with Vote.org on a volunteer basis, I joined the non-profit as a contract-based social media manager and marketing team-of-one charged with establishing and executing social strategy through the 2020 Presidential Election and Georgia Runoff.
KEY CONTRIBUTIONS
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Drove a nonpartisan digital content strategy alongside Partnerships team during the 2020 USA Presidential Election Cycle to promote civic engagement amongst young and historically marginalized citizens.
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Leveraged strategic partnerships and influencer marketing efforts to generate 32M+ impressions across social platforms and 1.75M website site visits from social through a predominantly organic social media strategy.
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Collaborated with sports and entertainment influencers and organizations like Rihanna, Endeavor, CAA, NYCFC, WhatsApp, and the NBPA to distribute voter registration materials across social channels.
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Increased organic social link clicks nearly 1,500% in initial 30 days.
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A/B tested paid social and digital ads to mobilize first-time voters.
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Grew Vote.org's Instagram audience by 18K in 4 months.
